Behind the Scenes: Audi S4 “Urban Carver” Commercial
StreetSki worked with Audi to transform the streets of San Francisco into an urban ski slope. All the skiing and stunts were performed on our patented skates. The snow skis were added later, in post production, to create the dramatic effect of a skier on asphalt.
Transcripts and quotes:
This is where one of the most spectacular commercials in Audi history is being made… the principal player, not a car but a man in a red suit.
Andre Kemper, Director Advertising Agency Kempertrautman
San Fransisco: Steeper streets cannot be found anywhere else in the Western Hemisphere and there is no better place to stage the new quattro driving experience. The streets become the slopes for the Urban Carver.
Daniel Kleinman, Director
The secret is not disclosed until the end of the commercial. Ski carving, the new quattro feeling! Now in the Audi S4.